Unveiling the Future of International Trade and Customs: Insights from the 2023 World Customs Organization Technology Conference

Insights from the 2023 World Customs Organization Technology Conference

By Martin Palmer, Hurricane Commerce Co-Founder

The 2023 World Customs Organization (WCO) Technology Conference was an exhilarating event, where Customs, Trade Experts and other professionals from around the world gathered in Hanoi to explore the pivotal role of technology and data in the realm of international trade, customs clearance, and risk management.

I was fortunate to attend the 2023 WCO Technology Conference, on behalf of Hurricane Commerce, and it yet again proved to be an invigorating event.

Under the theme “Embracing the Digital Age: Leveraging Technology, Fostering Innovation, and Nurturing the Next Generation of Customs Professionals”, a great deal of the three days was spent discussing the growing importance of complete, accurate and timely data. It was agreed by all that data is pivotal to the future of International Trade, Customs Clearance, and Risk Management.

The Role of Artificial Intelligence and Machine Learning in International Trade

Inevitably at any event where data is discussed, the subject of Artificial Intelligence (AI) and Machine Learning (ML) was high on the agenda. A key session focused on the potential of data analytics, AI and ML to transform customs operations and border management by helping customs administrations better understand and analyse vast amounts of data generated by international trade transactions, supply chain networks, and border operations.

The conversations revolved around the ways in which these technologies can play a crucial role in promptly detecting potential risks and irregularities in real-time, empowering customs officers to proactively thwart illicit activities like smuggling and money laundering.

Simultaneously, the utilisation of data analytics, artificial intelligence, and machine learning can streamline legitimate trade operations by alleviating administrative burdens on lawful traders, enhancing compliance, and expediting the clearance procedures.

However, the adoption of these transformative technologies also presents a spectrum of challenges. These include the necessity for robust data management and governance frameworks, ensuring data privacy and security, and addressing ethical concerns surrounding the use of AI in decision-making. Conversations at the conference ranged from speculations about the consequences of AI and ML, from the extreme notion of all jobs being replaced by computers to genuine concerns regarding the accuracy and security of data.

It was generally agreed that AI and ML have a crucial role to play in the future of international trade, customs clearance, and risk management. However, the consensus emerged that these technologies would complement existing processes rather than replace them, enabling employees to optimize their time and skills to focus on more complex issues.

The Role of Data in Customs Clearance

In the age of information, data has evolved into a critical asset. For customs authorities, data is a treasure trove of insights that can enhance security, streamline trade, and facilitate economic growth. From tracking shipments to identifying potential risks and compliance issues, data can empower customs agencies to make informed decisions, reduce operational costs, and enhance the overall efficiency of their operations.

One common issue observed among customs authorities globally is the absence of a clear data strategy. Many customs agencies are developing their own solutions and systems independently, resulting in a lack of standardisation and interoperability. This not only leads to inefficiencies but also causes substantial duplication of efforts between countries. It’s time for customs authorities to recognize the importance of crafting a comprehensive data strategy that aligns with their objectives and promotes data sharing, collaboration, and innovation.

Public-private partnerships offer a solution to many of the challenges facing customs authorities. These partnerships bring together the strengths of both sectors, combining the resources and expertise of governments with the innovation and efficiency of private enterprises. When applied to customs data management, these partnerships can lead to better technology, streamlined processes, and improved security.

Customs authorities play a pivotal role in connecting nations and facilitating international trade. Rather than adopting punitive measures towards the private sector, customs should actively encourage and incentivise cooperation. By doing so, they can harness the full potential of public-private partnerships to improve data sharing and enhance overall security and efficiency.

The 2023 WCO Technology Conference shed light on the transformative potential of data, AI, and ML in international trade and customs operations. While challenges lie ahead, the conference inspired optimism that, when harnessed appropriately, these technologies will bolster the efficiency of customs operations, enhance security, and contribute to the growth of international trade. The conference served as a testament to the need for embracing the digital age and the promising future it holds for customs professionals and international trade practitioners and cross-border trade in general.

How Hurricane Can Help Facilitate International Trade

In conclusion, the data-driven age demands a clear data strategy for customs authorities worldwide. Customs agencies should acknowledge the value of data, work to standardize their data management practices, and consider the potential benefits of public-private partnerships.

By doing so, customs authorities can harness the power of data, such as that provided by Hurricane’s Kona API, to enhance security, streamline operations, and foster economic growth. Borders may divide, but customs can connect, and by leveraging data effectively, they can do so in a way that benefits all stakeholders, from governments to businesses and citizens. Contact the Hurricane team to find out more about our solutions and how they enable streamlined customs clearance.

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David SpoTtiswood
Co-founder

Interesting Fact: I am an amateur baker, but I still have no idea how sourduogh starter actually works, and am intrigued how it all reacts together to produce an incredible taste.

Favourite Music: November Rain by Guns ‘n’ Roses.  Going to Wembley with my wife our go to fun thing in our early years, our youth with long hair and rock clothing and not a care in the world other than getting the best spot in the house.

Favourite Quote: “Insanity is doing the same thing over and over again, and expecting different results ” – Albert Einstein

Harry Reilly
Non-exec

Interesting Fact:  I learned Arabic for five years!.

Favourite Music:  A Long December by Counting Crows.  Memory of best family time together in California.

Favourite Quote: “Don’t forget execution, boys. It’s the all-important last 95%”

Tom Lee

Technical Director

Interesting Fact:  I am completely self-taught from a technical skills persepctiuve, and left formal education at 18.

Favourite Music:  Blink 182 – Aliens Exist.  Brings back fond memories of stickly floors and cheap beer.

Favourite Quote: “He sprayed water in my face – thta’s not allowed” – James Haskell.  The whole event surrounding it is hilarious and shows the power of a good wind up

Martin Palmer
Co-Founder

Interesting Fact: I started my working life training to be an accountant but decided I hated numbers. (Ironically I now love them!). I really wanted to join the Hong Kong Police force but couldn’t do that until i was 24. I took a temporary job in Imports and 47 years later here I am.

Favourite Music: There only was one choice. Harry Chapin. Meant a lot to me in my early years as an import broker. We played Chapin for hours and this one seemed to cover so many modes.

Favourite Quote: “No man is an island”

Neil Harmer

Operations Director

Interesting Fact:  As a Geologist my idea of the perfect beach holiday is going to the beach and investigating the rocks in the cliffs behind.

Favourite Music:  Broken Stones – Paul Weller, I’m a huge Paul Weller / The Jam fan; Broken Stones is a very relaxing song, I love the use of the electric piano in it

Favourite Quote: “Don’t put off until tomorrow what you can do today”. This is a great quote by Benjamin Franklin, to have in your head when working through a series of tasks to help keep focused.

Robert Dundas
Sales Director

Interesting Fact:  One of my life goals is to be able to speak French, I’ve been doing Duolingo every day for the last five years, and I’m still rubbish! 

Favourite Music: Where do I even start! Tom Petty Running Down a Dream, this is my top-down driving next to the ocean song

Favourite Quote: “This time will pass”

ASHLEY DEXTER
CFO & Co-founder

Interesting Fact: I was nearly named Battle Dexter (I would have probably now been residing in one of His Majesty’s establishments)

Favourite Music: Even though I spent a few years in the music industry my taste of music was always a cause for concern with my colleagues, so to surprise them all my current favourite is Kids by MGMT (absolute belter)

Favourite Quote: “Quitters never win and winners never quit”

Ian Venner
CTO & Co-founder

Interesting Fact: Runs Red Lantern Records, a not-for-profit, ethical label as a side project, whose artists have regular national BBC radio airplay.

Favourite Music: Tom Waits, pretty much all of his work.  Beautifully observed avante-garde vignettes of life.  Oh, and anything really loud!

Favourite Quote: “It’s not the mountains we climb, but the grit in our shoe that grinds us down” – which sums up taking a business from start-up to enterprise.

Martyn Noble
CEO & Co-founder

Interesting Fact: Played a high standard of semi-professional rugby union (too many years ago now!)

Favourite Music: Led Zeppelin – Stairway to Heaven…my first live gig – Knebworth 11th August 1979, the track never grows old and is the iconic song of ‘hope’ whatever mood you are in when listening too it…and I’m still trying to work out what the lyrics mean!!

Favourite Quote: “Know your customers, Know your People, Know your Numbers” – plagiarised from Sir John Harvey Jones when I met him very early on in my career and values I stick to in my business life.