Hurricane Commerce Q&A with Maureen Cori, a senior member of our Content and Compliance team.

Maureen Cori, Hurricane Commerce

Hurricane has experts in compliance, customs, logistics, eCommerce and technology. Here, we catch up with Maureen Cori, Hurricane’s Chief Content and Compliance Officer Designate, to find out more about her world and the ever-increasing regulations and laws which are impacting businesses across the globe.

How did you get into customs and compliance? Was it something you always wanted to do, or did you just fall into it?

In this business, they say, “you either love it or hate it”. I absolutely fell into it – and fell in love with it – hard! While in college, I got an entry level job working on ocean freight clearances and was hooked on international trade.

My original passion was rooted in the arts, but I retargeted my focus on transport and international trade. After working in a Customs Broker on ocean freight clearances, I went on to work for DHL.

I started with typing and faxing manifests and classifying goods based on manifest descriptions – vastly different from today’s world.

After years of development my growing understanding and learning led me to monitoring compliance across the business from training development, supporting sales to assisting our customers in understanding what was required to export or import.

I decided to sit for the US Customs Brokers License exam after months of courses, and I was lucky enough to be part of the 1% that passed the examination to be licensed.  Obtaining my license allowed me to manage any type of Customs Brokerage operation in the US and gave me the opportunity to be the Corporate license holder for a business.

 

How has the need for compliancy changed since you started in this industry and why has it become so important in recent years?

Compliance has always been a focus when I first started in transport and international trade, but the game and the players were quite different. It was a smaller world, and there was le

ss accessibility to all involved in the supply chain.

The World Customs Organization (WCO) created the first-ever Harmonised Tariff System, effective in 1988 – also known as Harmonized System (HS). This was the start of a major shift in compliance with some structure and clear regulated rules around product classification and duties and taxes.

The role of Customs at that time was to collect duties and taxes at the point of entry. The focus was on late filing of entry summary and duties and taxes and fines.

Everything changed post-9/11. New laws and regulations came into play, and if they had already been in place, they were now enforced. Compliance was the focus. The cost of non-conformity to these old and new laws was high, and ignorance was no longer an acceptable defence.

Understanding your customers, who do you do business with, what are red flags, became critical to business. Government agencies created partnerships with trade through voluntary programmes like Customs Trade Partnership Against Terrorism (CTPAT) and Authorised Economic Operator (AEO) for example.

 

How have advancements in technology allowed improvements in compliance to occur so smoothly?

Technology was not even part of the process – manual intervention is what you relied on, and human error was always a factor. The internet was a new concept and regulators were just learning how to navigate the rules and laws around it.

Advance data is a game-changer for all, and improvements in technology have meant there is no room for error.

Regulatory authorities around the world are demanding accurate data and in many cases at wheels up or 4 hours prior to arrival at the destination. This was a culture shock for all industries and a very heavy financial burden on the private sector. Bad data creates fines, penalties, detentions, and more.

Compliance is a critical business requirement that is also a benefit. Compliance should not be considered a cost centre, but rather a selling proposition. In today’s world, businesses want transparency, accuracy, and compliance to be reputable and successful.

 

How has the Trump Presidency impacted international trade and particularly compliance?

Trump’s Presidency has seen a big shift in the US’s approach to International Trade. One such example is the introduction of the STOP ACT, which is aimed at targeting postal opioids shipped via overseas postal operators.

Advanced Data requirements are mandated to postal operators to support the STOP ACT among other things. Compliance measures will be in place to support the STOP ACT with heavy fines associated with non-compliance.

Other changes during this administration have included the China Trade Wars, additional tariffs, the new Universal Postal Union (UPU) Terminal Fees agreement and the removal of North America Free Trade Agreement (NAFTA) to form the United States Mexico Canada agreement (USMC). These are all game changes in the world of compliance, Intellectual Property Rights (IPR) and international trade.

 

With the US election coming up later this year, how big an impact will it have on upcoming regulatory changes and the chances for more to be introduced?

I do not have a crystal ball, but I can say this is a critical election year for the United States. Regardless of the outcome, if President Trump is re-elected or if Vice President Biden is elected there will be changes ahead.

Trade relations will be something to watch closely. If it is sanctions lifted or tightened, or if we see more prohibitions or restrictions, tariff rates, or more trade wars, new regulatory changes will happen.

 

What initial steps can a business take to improve their compliance procedures?

Compliance should be the foundation for every organization and falls into two main categories: Compliance with laws and regulations and Compliance with internal policies and procedures.

Compliance, both legal and internal, is a tone that needs to come from the top of all companies as non-compliance has implications company wide. Once established, a company’s compliance programme should be regularly internal audits, and gaps identified and addressed.

Having a designated Compliance Officer within a company providing guidance to the business is critical, and in recent years has become a Board level position.

Many new businesses or current businesses that expand into international transactions do not always understand the cross functional connections to a single process and the impact it may have. Understanding your compliance requirements is the start of a Global Trade Compliance Programme.

A designated Compliance Officer within a company providing guidance to the business is essential. Mapping out processes and potential risk or remediations is recommended. Know your customers and always screen all your parties in your supply chain to ensure you are working with good people.

By having a programme in place your business can swiftly adapt and update processes and procedures when new laws or regulations come into place and be compliant.

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David SpoTtiswood
Co-founder

Interesting Fact: I am an amateur baker, but I still have no idea how sourduogh starter actually works, and am intrigued how it all reacts together to produce an incredible taste.

Favourite Music: November Rain by Guns ‘n’ Roses.  Going to Wembley with my wife our go to fun thing in our early years, our youth with long hair and rock clothing and not a care in the world other than getting the best spot in the house.

Favourite Quote: “Insanity is doing the same thing over and over again, and expecting different results ” – Albert Einstein

Harry Reilly
Non-exec

Interesting Fact:  I learned Arabic for five years!.

Favourite Music:  A Long December by Counting Crows.  Memory of best family time together in California.

Favourite Quote: “Don’t forget execution, boys. It’s the all-important last 95%”

Tom Lee

Technical Director

Interesting Fact:  I am completely self-taught from a technical skills persepctiuve, and left formal education at 18.

Favourite Music:  Blink 182 – Aliens Exist.  Brings back fond memories of stickly floors and cheap beer.

Favourite Quote: “He sprayed water in my face – thta’s not allowed” – James Haskell.  The whole event surrounding it is hilarious and shows the power of a good wind up

Martin Palmer
Co-Founder

Interesting Fact: I started my working life training to be an accountant but decided I hated numbers. (Ironically I now love them!). I really wanted to join the Hong Kong Police force but couldn’t do that until i was 24. I took a temporary job in Imports and 47 years later here I am.

Favourite Music: There only was one choice. Harry Chapin. Meant a lot to me in my early years as an import broker. We played Chapin for hours and this one seemed to cover so many modes.

Favourite Quote: “No man is an island”

Neil Harmer

Operations Director

Interesting Fact:  As a Geologist my idea of the perfect beach holiday is going to the beach and investigating the rocks in the cliffs behind.

Favourite Music:  Broken Stones – Paul Weller, I’m a huge Paul Weller / The Jam fan; Broken Stones is a very relaxing song, I love the use of the electric piano in it

Favourite Quote: “Don’t put off until tomorrow what you can do today”. This is a great quote by Benjamin Franklin, to have in your head when working through a series of tasks to help keep focused.

Robert Dundas
Sales Director

Interesting Fact:  One of my life goals is to be able to speak French, I’ve been doing Duolingo every day for the last five years, and I’m still rubbish! 

Favourite Music: Where do I even start! Tom Petty Running Down a Dream, this is my top-down driving next to the ocean song

Favourite Quote: “This time will pass”

ASHLEY DEXTER
CFO & Co-founder

Interesting Fact: I was nearly named Battle Dexter (I would have probably now been residing in one of His Majesty’s establishments)

Favourite Music: Even though I spent a few years in the music industry my taste of music was always a cause for concern with my colleagues, so to surprise them all my current favourite is Kids by MGMT (absolute belter)

Favourite Quote: “Quitters never win and winners never quit”

Ian Venner
CTO & Co-founder

Interesting Fact: Runs Red Lantern Records, a not-for-profit, ethical label as a side project, whose artists have regular national BBC radio airplay.

Favourite Music: Tom Waits, pretty much all of his work.  Beautifully observed avante-garde vignettes of life.  Oh, and anything really loud!

Favourite Quote: “It’s not the mountains we climb, but the grit in our shoe that grinds us down” – which sums up taking a business from start-up to enterprise.

Martyn Noble
CEO & Co-founder

Interesting Fact: Played a high standard of semi-professional rugby union (too many years ago now!)

Favourite Music: Led Zeppelin – Stairway to Heaven…my first live gig – Knebworth 11th August 1979, the track never grows old and is the iconic song of ‘hope’ whatever mood you are in when listening too it…and I’m still trying to work out what the lyrics mean!!

Favourite Quote: “Know your customers, Know your People, Know your Numbers” – plagiarised from Sir John Harvey Jones when I met him very early on in my career and values I stick to in my business life.