Selling into EU 1st July

IOSS Covers VAT. It Has Never Covered Duty. Here’s Why That Changes Everything.

Businesses selling into the European Union have long been told a comforting half-truth: that the Import One-Stop Shop (IOSS) makes cross-border compliance simple.

It doesn’t. IOSS solves one problem, VAT, and from 1 July 2026 a far larger one, customs duty, lands on the very parcels that businesses assumed were safe.

What IOSS Actually Does

IOSS is a genuine simplification, but a narrow one. It lets a seller register in a single EU member state, file one monthly VAT return, and have that VAT redistributed across all 27. It is, however, VAT only, and it applies only to consignments not exceeding €150. It has never paid any customs duty, because until now those low-value parcels attracted none.

What Changes on 1 July 2026

The EU is abolishing the €150 customs-duty exemption two years ahead of schedule. Every parcel entering the EU becomes liable to duty regardless of value, with an interim flat duty fee of €3 per item applied to low-value consignments, explicitly tied to IOSS registration. VAT is not payable on the €3 duty under IOSS.

A separate EU-wide handling fee, and product identifiers follow from November 2026. A date that may move forward. With roughly 4.6 billion low-value parcels entering the EU in 2024, a duty obligation is being created where, for most sellers, none existed before.

If the shipment exceeds €150 then it may benefit from a Free Trade Agreement, where no charges will be applied. So, a pair of socks could make all the difference.

“There’s a dangerous assumption baked into the market, that IOSS means compliance is handled. It never did. IOSS is a VAT return. It does nothing for customs duty, and on 1 July the duty bill arrives for billions of parcels that were previously exempt. The businesses that understand the difference early will be the ones that survive this transition. Underpinning all of this though is complete, accurate, customs-ready data.”

Martyn Noble, CEO, Hurricane Commerce.

Duty and VAT Run on Entirely Separate Rails

VAT under IOSS is centralised and elegant. Duty is not. It still requires a customs declaration in the country where the goods land, accurate compliant descriptions, HS classification, country-of-origin data and a tariff calculation, processed through that nation’s own electronic system, it needs an ICS2 declaration, but not a customs clearance.

The 27 EU member states each operate distinct import systems, portals and payment calendars. IOSS leaves that landscape entirely untouched. From July, more declarations, not fewer, will flow through those systems.

Complete, Accurate Data Is the Only Way Through

This is precisely the gap Hurricane closes. Our compliance and classification engine checks the customs requirements, including complete and accurate descriptions, HS code classification, duty and tax calculation, denied parties screening and restricted goods checks at industry-leading speed. Our Global Trade Ecosystem connects data, compliance, payment, clearance and logistics through a single integration, orchestrating any trade lane without re-engineering. Where IOSS handles the VAT return, Hurricane handles the data that actually clears the goods and ensures that customs won’t reject it because of a poor description.

The results speak for themselves. Hurricane customers have seen data accuracy climb from 30 per cent to over 98 per cent, parcels held at customs through poor descriptions and incomplete data fall from 38 per cent to less than 0.5 per cent, and duty and tax calculations reach 99.7 per cent accuracy. This is higher than any other provider in the market, and we’re getting better each week. With 55 per cent of online shoppers abandoning carts over cost surprises, transparency at the point of sale is no longer optional, it’s revenue.

“IOSS told sellers the hard part was over. From July, the hard part begins. Duty is back, on everything, and the only way through is complete, accurate, machine-ready data. Oh, and if you choose to return the goods, that €3 fee you paid is non-refundable, so getting everything right before it lands is now crucial.”

Martyn Noble, CEO, Hurricane Commerce.

Data Is Core Infrastructure, Not an Afterthought

As the EU rewrites the rules for low-value trade and the 27 member states modernise their import systems in parallel, posts, importers, carriers, retailers and brokers need to treat data as core infrastructure, not an afterthought.

To learn how Hurricane Commerce simplifies cross-border trade, get in touch or book a demo today.


Hurricane Commerce provides AI-driven data services and orchestration for cross-border trade. Its solutions remove customs barriers for postal operators, carriers, retailers, customs brokers, freight forwarders and marketplaces worldwide, enabling faster clearance, lower costs and a superior customer experience.

Contact us to discuss how Hurricane can prepare your operation for the EU’s 1 July 2026 customs duty changes.


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David SpoTtiswood
Co-founder

Interesting Fact: I am an amateur baker, but I still have no idea how sourduogh starter actually works, and am intrigued how it all reacts together to produce an incredible taste.

Favourite Music: November Rain by Guns ‘n’ Roses.  Going to Wembley with my wife our go to fun thing in our early years, our youth with long hair and rock clothing and not a care in the world other than getting the best spot in the house.

Favourite Quote: “Insanity is doing the same thing over and over again, and expecting different results ” – Albert Einstein

Harry Reilly
Non-exec

Interesting Fact:  I learned Arabic for five years!.

Favourite Music:  A Long December by Counting Crows.  Memory of best family time together in California.

Favourite Quote: “Don’t forget execution, boys. It’s the all-important last 95%”

Tom Lee

Technical Director

Interesting Fact:  I am completely self-taught from a technical skills persepctiuve, and left formal education at 18.

Favourite Music:  Blink 182 – Aliens Exist.  Brings back fond memories of stickly floors and cheap beer.

Favourite Quote: “He sprayed water in my face – thta’s not allowed” – James Haskell.  The whole event surrounding it is hilarious and shows the power of a good wind up

Martin Palmer
Co-Founder

Interesting Fact: I started my working life training to be an accountant but decided I hated numbers. (Ironically I now love them!). I really wanted to join the Hong Kong Police force but couldn’t do that until i was 24. I took a temporary job in Imports and 47 years later here I am.

Favourite Music: There only was one choice. Harry Chapin. Meant a lot to me in my early years as an import broker. We played Chapin for hours and this one seemed to cover so many modes.

Favourite Quote: “No man is an island”

Neil Harmer

Operations Director

Interesting Fact:  As a Geologist my idea of the perfect beach holiday is going to the beach and investigating the rocks in the cliffs behind.

Favourite Music:  Broken Stones – Paul Weller, I’m a huge Paul Weller / The Jam fan; Broken Stones is a very relaxing song, I love the use of the electric piano in it

Favourite Quote: “Don’t put off until tomorrow what you can do today”. This is a great quote by Benjamin Franklin, to have in your head when working through a series of tasks to help keep focused.

Robert Dundas
Sales Director

Interesting Fact:  One of my life goals is to be able to speak French, I’ve been doing Duolingo every day for the last five years, and I’m still rubbish! 

Favourite Music: Where do I even start! Tom Petty Running Down a Dream, this is my top-down driving next to the ocean song

Favourite Quote: “This time will pass”

ASHLEY DEXTER
CFO & Co-founder

Interesting Fact: I was nearly named Battle Dexter (I would have probably now been residing in one of His Majesty’s establishments)

Favourite Music: Even though I spent a few years in the music industry my taste of music was always a cause for concern with my colleagues, so to surprise them all my current favourite is Kids by MGMT (absolute belter)

Favourite Quote: “Quitters never win and winners never quit”

Ian Venner
CTO & Co-founder

Interesting Fact: Runs Red Lantern Records, a not-for-profit, ethical label as a side project, whose artists have regular national BBC radio airplay.

Favourite Music: Tom Waits, pretty much all of his work.  Beautifully observed avante-garde vignettes of life.  Oh, and anything really loud!

Favourite Quote: “It’s not the mountains we climb, but the grit in our shoe that grinds us down” – which sums up taking a business from start-up to enterprise.

Martyn Noble
CEO & Co-founder

Interesting Fact: Played a high standard of semi-professional rugby union (too many years ago now!)

Favourite Music: Led Zeppelin – Stairway to Heaven…my first live gig – Knebworth 11th August 1979, the track never grows old and is the iconic song of ‘hope’ whatever mood you are in when listening too it…and I’m still trying to work out what the lyrics mean!!

Favourite Quote: “Know your customers, Know your People, Know your Numbers” – plagiarised from Sir John Harvey Jones when I met him very early on in my career and values I stick to in my business life.