Hurricane Commerce launches “game-changing” Zephyr

Hurricane Commerce launches game changing Zephyr

Hurricane Commerce has launched a “game-changing” data enhancement solution to support the exponential growth in cross-border eCommerce.

The company’s Zephyr API has been created to help businesses and their customers comply with a swathe of new regulations and laws.

Failure to do so will mean shipments being held at customs resulting in huge delays, the return of consignments, extra costs and administration.

Among those affected are postal operators, express delivery services, freight forwarding logistics companies and transport carriers.

Hurricane’s Zephyr API:

  • Identifies invalid descriptions
  • Returns a status code for each imported consignment
  • Includes a product description, HS6 code and, if required, 8 and 10-digit import and export codes
  • Can process over 700 million requests per day with 85% accuracy
  • Achieves average response times of 100 milliseconds

Regulation changes include ICS2 (Import Control System 2) which comes into force in March 2021 and requires entry summary declarations on all parcels and packets entering the EU.

The US STOP Act, which is fully implemented from January 2021, requires full advance electronic data on all parcels arriving in the US.

The launch of Zephyr complements Hurricane’s other industry-leading solutions.

Hurricane’s Bluestone AI engine powers its auto-classification function, while its Aura API provides real-time calculation of duty and taxes and the identification of prohibited and restricted goods and denied parties.

Martyn Noble, CEO of Hurricane Commerce, said “When we started Hurricane Commerce four years ago, our aim was to become the go-to provider for cross-border eCommerce solutions.

“Zephyr is our latest piece of game-changing technology to deal with a real-world problem, enabling the efficient checking and completion of cross-border shipment pre-advices. It is easy to integrate and offers phenomenal speed times and unrivalled accuracy.”

Martyn added: “The introduction of Zephyr means we are the only company able to provide a complete and modern set of solutions covering our four pillars of data enhancement, duty and tax calculation, prohibited and restricted goods screening and denied parties screening.

“Our solutions are helping our customers meet their compliance requirements while also creating new opportunities for international growth.”

The genome-based technology utilised in Zephyr will also be used to drive the next generation of Hurricane Commerce’s Artificial Intelligence Bluestone classification service and enhancements to its Denied Parties solution.

Hurricane Commerce is increasingly the preferred choice of postal services, postal authorities, eCommerce platforms, eCommerce retailers, carriers, logistics specialists and other software providers across the globe.

The company includes global expertise in tech, logistics and compliance, operating from offices in the UK, US, Australia, Belgium and the Netherlands.

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David SpoTtiswood
Co-founder

Interesting Fact: I am an amateur baker, but I still have no idea how sourduogh starter actually works, and am intrigued how it all reacts together to produce an incredible taste.

Favourite Music: November Rain by Guns ‘n’ Roses.  Going to Wembley with my wife our go to fun thing in our early years, our youth with long hair and rock clothing and not a care in the world other than getting the best spot in the house.

Favourite Quote: “Insanity is doing the same thing over and over again, and expecting different results ” – Albert Einstein

Harry Reilly
Non-exec

Interesting Fact:  I learned Arabic for five years!.

Favourite Music:  A Long December by Counting Crows.  Memory of best family time together in California.

Favourite Quote: “Don’t forget execution, boys. It’s the all-important last 95%”

Tom Lee

Technical Director

Interesting Fact:  I am completely self-taught from a technical skills persepctiuve, and left formal education at 18.

Favourite Music:  Blink 182 – Aliens Exist.  Brings back fond memories of stickly floors and cheap beer.

Favourite Quote: “He sprayed water in my face – thta’s not allowed” – James Haskell.  The whole event surrounding it is hilarious and shows the power of a good wind up

Martin Palmer
Co-Founder

Interesting Fact: I started my working life training to be an accountant but decided I hated numbers. (Ironically I now love them!). I really wanted to join the Hong Kong Police force but couldn’t do that until i was 24. I took a temporary job in Imports and 47 years later here I am.

Favourite Music: There only was one choice. Harry Chapin. Meant a lot to me in my early years as an import broker. We played Chapin for hours and this one seemed to cover so many modes.

Favourite Quote: “No man is an island”

Neil Harmer

Operations Director

Interesting Fact:  As a Geologist my idea of the perfect beach holiday is going to the beach and investigating the rocks in the cliffs behind.

Favourite Music:  Broken Stones – Paul Weller, I’m a huge Paul Weller / The Jam fan; Broken Stones is a very relaxing song, I love the use of the electric piano in it

Favourite Quote: “Don’t put off until tomorrow what you can do today”. This is a great quote by Benjamin Franklin, to have in your head when working through a series of tasks to help keep focused.

Robert Dundas
Sales Director

Interesting Fact:  One of my life goals is to be able to speak French, I’ve been doing Duolingo every day for the last five years, and I’m still rubbish! 

Favourite Music: Where do I even start! Tom Petty Running Down a Dream, this is my top-down driving next to the ocean song

Favourite Quote: “This time will pass”

ASHLEY DEXTER
CFO & Co-founder

Interesting Fact: I was nearly named Battle Dexter (I would have probably now been residing in one of His Majesty’s establishments)

Favourite Music: Even though I spent a few years in the music industry my taste of music was always a cause for concern with my colleagues, so to surprise them all my current favourite is Kids by MGMT (absolute belter)

Favourite Quote: “Quitters never win and winners never quit”

Ian Venner
CTO & Co-founder

Interesting Fact: Runs Red Lantern Records, a not-for-profit, ethical label as a side project, whose artists have regular national BBC radio airplay.

Favourite Music: Tom Waits, pretty much all of his work.  Beautifully observed avante-garde vignettes of life.  Oh, and anything really loud!

Favourite Quote: “It’s not the mountains we climb, but the grit in our shoe that grinds us down” – which sums up taking a business from start-up to enterprise.

Martyn Noble
CEO & Co-founder

Interesting Fact: Played a high standard of semi-professional rugby union (too many years ago now!)

Favourite Music: Led Zeppelin – Stairway to Heaven…my first live gig – Knebworth 11th August 1979, the track never grows old and is the iconic song of ‘hope’ whatever mood you are in when listening too it…and I’m still trying to work out what the lyrics mean!!

Favourite Quote: “Know your customers, Know your People, Know your Numbers” – plagiarised from Sir John Harvey Jones when I met him very early on in my career and values I stick to in my business life.